The Weeknd Signs Major Deal Wit Universal Music Group
The Weeknd Signs Major Deal Wit Universal Music Group It’s no secret that The Weeknd is a megastar. It seems like he’s only getting bigger with each passing year. The Toronto manz has achieved a lot throughout his 13-year career with the help of his label Republic Records. The partnership is set to continue. Universal Music Group, the home of Republic Records — announced a long-term global partnership deal with The Weeknd. According to a press release, the new deal extends the strong relationship between the two. And will see UMG manage the 32-year-old singer’s entire music catalog, as well as merchandise and audiovisual projects. UMG’s leading brand-management and merchandise company, Bravado, will also be assisting The Weeknd in expanding and developing global merchandising. Branding, ecommerce and retail licensing opportunities for future projects and releases. “Over the past decade, we have been honored to work so closely with Abel. Who has quickly become one of music’s most creati...